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Ecuador’s TAME pursues international expansion but will face challenges from LAN and Avianca

Analysis

Ecuador's largest domestic carrier TAME is pursuing ambitious international expansion which will result in its international network growing from two to nine destinations in less than a year. TAME has added five new international destinations over the last six months, including Sao Paulo on 07-Jan-2013, and is planning to add Buenos Aires and New York by mid-2013. New York will be served with A330s as TAME becomes only the sixth airline group in Latin America to operate widebody aircraft.

The expansion is risky as TAME competes in its home market against Latin America's largest airline groups - LAN and TAM parent LATAM and Avianca-TACA. The LAN-TAM and Avianca-TACA mergers have made it very difficult for small independent carriers to survive in Latin America, particularly those not following regional carrier models. TAME in recent years has been primarily a regional carrier, operating domestic routes below the radar screens of the big airline groups, but its current expansion puts the government-owned carrier into a much different and more competitive sector.

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