Icelandair – the chameleon-like airline with the Viking spirit of adventure

The decision by Icelandair to increase its route frequency on services to and from Glasgow and Manchester (UK) airports for the duration of the Northern Winter schedule 2009-10, by merging them into a circular route, and to connect them to existing trans-Atlantic services, is indicative of the chameleon-like nature of the airline. It also furthers its renowned capacity to operate in at least two diametrically juxtaposed markets at the same time; something it has been doing, in one guise or other, for the best part of five decades.