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Gol’s return to Miami signals strategy shift following investment from Delta

Analysis

Plans by Brazil's Gol to re-enter the US market, with Boeing 737NG service expected to be launched later this year to Miami, marks a significant shift in the carrier's strategy of focussing on growing its domestic footprint in Brazil. The mindset change was likely influenced by Delta Air Lines, which late last year acquired a 3% stake in the low-cost carrier and gained a seat on Gol's board.

During the past few years, Gol has taken a conservative approach to its international expansion, dropping several international destinations in favour of additional domestic capacity aimed at meeting fast growing demand from the country's expanding middle class. Gol currently only serves five other countries in South America and operates a few low-frequency, primarily seasonal routes to the Caribbean.

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