Airline e-commerce

What it really is - and the importance of creating a competitive presence in cyberspace. No-one would argue that today's marketplace for airlines has been transformed forever by e-commerce. From the first few airline tickets sold in December 1995 by Alaska Airlines and the former British Midland via their newly launched websites, global online travel has grown to generate half a trillion dollars in annual revenue. More and more travellers use internet-based products and services to manage various aspects of their travel life cycle.