Alaska Airlines is a listed US airline founded in 1932 by holding company Alaska Air Group, Inc. The carrier operates scheduled freight and air services to North and Central American destinations utilising its fleet of Boeing 737 aircraft. Alaska Airlines' operations are based largely on the West Coast of America, with transcontinental and international service operating from its hubs at Anchorage, Seattle, Portland, and Los Angeles airports.
In Apr-2016, Alaska Air Group Inc, parent company of Alaska Airlines, and Virgin America Inc announced that their boards of directors have unanimously approved a definitive merger agreement, under which Alaska Air Group will acquire Virgin America for an aggregate transaction value is approximately USD4.0 billion. Alaska Airlines Group closed the acquisition on 14-Dec-2016, becoming the fifth largest commercial service operator in the US with a combined fleet of 60 A320s and 147 Boeing 737s. According to the airline group, Virgin America will continue operating on its own AOC as Alaska Airlines seeks FAA approval to allow the two airlines to operate as a single carrier. Alaska plans to continue to operate the Virgin America fleet with its current name and product during the interim period, as Alaska Air Group conducts customer research on the Virgin American brand. Virgin America Elevate members as well as Alaska Airlines Mileage Plan members can earn reciprocal rewards on both networks from 19-Dec-2016. Elevate members will be invited by Alaska Air to activate mileage Plan accounts from 09-Jan-2017, as part of a phase out programme. Furthermore, customers will be able to purchase Virgin America and Alaska Air airfares via each other's official website from 19-Dec-2016. Alaska Air Group expects both carriers will effectively operate as a single carrier from 2018.
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