VietJet Air will pursue more rapid expansion in 2014, targets 50% share of Vietnam’s domestic market

VietJet Air is planning more ambitious expansion for 2014, including several new domestic and international destinations, as it looks to leverage its position as the largest low-cost carrier in Vietnam. The privately-owned group also aims to launch at least two overseas joint ventures in 2014.

VietJet, which turns two years old on 25-Dec-2013, already accounts for about 25% of Vietnam's domestic market. It aims to capture a 45% to 50% share of the domestic market by the end of 2015 as it grows its domestic network to an expected 20 destinations, up from 11 currently.

In the international market VietJet only currently serves Bangkok. But the carrier aims to launch services to Cambodia, Hong Kong, Indonesia, Korea, Japan, Singapore and Taiwan by the end of 2014.