Gol’s latest attempt to serve the booming Brazil-US market faces challenges

Brazil's Gol is testing out an unusual variation of the long-haul low-cost model by launching a one-stop operation between Brazil and the US. But the experiment will likely be short-lived as Latin America's largest LCC will face intense competition in the Brazil-US market and is not offering connections on either end.

On 15-Dec-2012, Gol re-entered the US market with new daily Boeing 737-800 services to Miami and Orlando. Both new scheduled flights operate from Santo Domingo in the Dominican Republic, which serves as a fuel stop and transit point for the operation. One of the flights originates at Sao Paul Guarulhos and the other flight originates at Rio de Janeiro Galeao. The flights are timed to reach Santo Domingo at the about same time, allowing for passengers from either Brazilian city to travel to either US destination.