Air connectivity key to unlock India’s inbound tourism potential

India received an estimated 16.3 million visitor arrivals in 2017, however CAPA estimates that only just over 2.5 million of them were holidaymakers.

This is significantly less than in many competing destinations in the region. The island of Bali, for example, receives twice as many foreign tourists as the whole of India. For a country the size of India, with the wealth of attractions and experiences that it offers, this underperformance represents significant foregone economic value. But it also highlights the massive potential that exists.

This is an extract from the CAPA India Inbound Tourism Report, published this week, which focuses on the leisure travel segment and the steps to unlocking its growth.