Malaysia Airlines finally gives oneworld a presence in fast-growing Southeast Asia market

Malaysia Airlines (MAS) formally joined oneworld on 1-Feb-2013, giving the alliance 12 full members and its first member in Southeast Asia. For oneworld, MAS fills a white spot in one of the world's fastest growing regions. For MAS, oneworld supports the carrier's new focus on the premium end of the market.

MAS is in the latter stages of a restructuring which began at the end of 2011, when it unveiled a new business plan. Joining oneworld is a key component of the business plan. While only three oneworld members currently serve MAS' Kuala Lumpur hub, joining the alliance expands its virtual network and increases its relevance in the premium market.