Chile’s Sky Airline outlines international ambitions for the Americas
South America airline group Sky took a major step in 2019 with the establishment of a new subsidiary in Peru, and through its own resolve and with the help of market exits by other Peruvian domestic competitors, in less than a year of operations Sky has become the third largest domestic operator in Peru based on passengers carried.
Now that Sky is firmly entrenched in Peru’s domestic market, the airline is examining new international routes and is planning to introduce service from Lima to Cancún and Punta Cana in Apr-2020. The airline has also set its sights on serving the US from Lima, and hopes to inaugurate flights to Miami later in 2020.
Sky’s international ambitions outside South America are only just beginning, and once the airline begins taking delivery of its AirbusA321XLR narrowbody aircraft, it will be able use those jets to reach further into North and Central America and points into the Caribbean from its major bases in Lima and Santiago.
- After transitioning to the low cost model, Chile’s second largest airline Sky has expanded into Peru, transporting more than one million domestic passengers in less than one year of operations
- Sky has aspirations to leverage Lima’s geography to expand into international markets, and believes its new Airbus A321XLRs arriving in 2021 will open up numerous new route opportunities in the Americas
Sky transitions to the LCC model and maintains a position of strength in Chile
During the past few years Chile’s Sky Airline has transitioned from a full service airline to a low cost carrier, and faced new competition in Chile’s domestic market after the ULCC JetSMART launched operations in 2H2017.
Domestic passenger share among Chile's airlines: 2019
|Airline||Domestic passenger share 2019, percentage|
|LATAM Airlines Group||58.5%|
Overall, Chile’s domestic passenger levels increased by 11.3% year-on-year in 2019, to 15 million, even as the country’s domestic market contracted late in the year due to civil unrest.
Chile's monthly domestic passenger growth from 2017 to 2019
Sky quickly builds up a sizeable presence in Peru in less than a year
With its transition to the low cost model, Sky opted to examine expansion elsewhere in Latin America, concluding that the Peruvian market was expecting a real “LCC to enter with new aircraft, and that’s what we’re going to offer”.
See related report: Big changes and domestic aviation market reshuffles in Peru
Sky launched operations in Peru in Apr-2019 and current serves 11 domestic destinations in the country.
In less than a year of operations, Sky Peru became the country’s third largest domestic operator measured by passengers carried. From its launch in Apr-2019 to the end of 2019, Sky transported approximately 1.1 million passenger in Peru’s domestic market.
Domestic passenger share among Peru's airlines: 2019
|Airline||Domestic passenger share 2019, percentage|
|LATAM Airlines Peru||62%|
|Viva Air Peru||12%|
|Peruvian Airlines (ceased operations in Nov-2019)||8.3%|
As of early Feb-2020, Sky Peru was the country’s second largest airline measured by domestic ASK deployment, with a 16% share.
Domestic ASK share among Peru's airlines, as of early Feb-2020
Sky has benefitted from using the lessons learned from its LCC transition and the demise of two of Peru’s weaker domestic airlines in 2018 and 2019: Peruvian Airlines, which at one point was the country’s second largest airline measured by passengers carried, ceased operations in Sep-2019, and LC Peru exited the market in Nov-2018.
Sky uses Lima as a springboard for international expansion in 2020
Sky Peru is turning its attention outside the country’s domestic market in 2020.
Sky group strategic planning senior manager Jose Manuel Mino Castaneda recently told attendees at the Routes Americas conference in Indianapolis, Indiana, that Lima’s location gives Sky the opportunity to serve destinations in North, South and Central America as well as the Caribbean.
Interjet and LATAM Airlines Group operate flights from Lima to Cancún, and data from CAPA and OAG show that Avianca exited the route in early 2020. LATAM and Avianca both operate service from Lima to Punta Cana, but it appears that Avianca is ending that service just before Sky’s launch.
Avianca has been reducing its overall presence in Peru’s domestic market and culling other routes due to underperformance. For 2020, Avianca aims to bolsters connectivity as its hub in Bogotá, with plans to increase its international city pairs from El Dorado International by 20%.
See related report: Avianca Holdings: positive start to 2020 after a rocky start to 2019
Mr Mino also said that Viva Air Peru had put some of its international expansion on standby, which, along with the fate of LC Peru and Peruvian Airlines, has changed Peru’s landscape during the past year.
Sky envisages building a solid international and domestic network by 2024
Sky Airline fleet summary as of early Feb-2020
The new A32oXLRs open up numerous possibilities for Sky: Mr Mino touted that the aircraft’s range could enable flights from Lima to San Francisco, Los Angeles Toronto and New York, and from Santiago to the Caribbean and Miami.
Sky is preparing to seize on more international growth in the Americas
In some ways, Sky has quietly executed its plan to maintain its leading position in Chile and stake a claim in Peru, which is a growing market in South America. Other airlines often talk of Lima’s strategic location, particularly as a North-South transit point for the Americas.
Now, after building up a solid presence in the country’s domestic market, Sky believes opportunities are ripe to use Lima as an international launch pad in upper South America for routes to North America and elsewhere.