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Could Spirit Airlines further exploit its ULCC strategy in South Florida with new Miami flights?

20-Apr-2014 2:00 PM

Spirit’s apparent discussions with Miami International over the prospects of launching service from the airport seem a bit illogical on the surface given that the carrier calls nearby Fort Lauderdale International home. But Spirit’s expansion plans, coupled with the changing competitive dynamics at Fort Lauderdale during the past couple of years, might make flights to Miami plausible.

The carrier is obviously keeping any potential plans for Miami close to its chest as it charts a potential delicate course in possibly serving two airports in the South Florida market. But stripping out the sensitivities serving Miami would create, the airport fits nicely with Spirit’s market strategy – an airport dominated by a legacy carrier that presumably charges higher fares.

In the ever-changing global airline market, there is a growing sense the playbooks of old are being tossed aside as market forces dictate new approaches to maximising profitability. In that sense, Spirit has to consider all options for expanding its ultra low-cost model, even it that means launching service from another airport practically in its backyard.

United starts 2014 on a weak note – does this set the stage for more disappointing results?

20-Apr-2014 1:41 PM

Tigerair to join AirAsia X in launching Xian as Southeast Asian LCCs increase focus on China

19-Apr-2014 6:00 PM

Canada Jetlines sees an opportunity from other airlines diving to the middle

17-Apr-2014 5:00 PM

Kuala Lumpur International traffic surges another 16% in 1Q2014. Is the growth sustainable?

17-Apr-2014 11:00 AM

China Southern Airlines to move long-haul focus from growth to sustainability and partnerships

17-Apr-2014 4:50 AM

Myanmar domestic aviation market outlook: long-term potential but intensifying competition

16-Apr-2014 4:13 PM

CAPA’s Hall of Fame - Tim Clark

25-27 November, 2013, Airlines in Transition 2013
CAPA’s Hall of Fame celebrates the greatest of aviation legends – individuals who have made a substantial difference to the industry. Recent inductee Tim Clark, president of Emirates, has built the world’s leading long-haul network and long-haul transit hub, implemented new widebody aircraft programmes and recently  spearheaded a ground-breaking alliance with Qantas. Sir Tim looks back at the growth of Emirates and how the airline has remained true to its original business model from the late 1980s, despite achieving massive growth.

Peter Foster - President, Air Astana

Willie Walsh - CEO, IAG

Alan Joyce - CEO, Qantas

Alex Cruz - CEO, Vueling

Christoph Mueller - CEO, Aer Lingus
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