Korean Air Part 1:Ignores trans-Pacific expansion to lift profits. Future service with 747-8 & 787-9
The trans-Pacific market between Asia and North America has been experiencing a growth surge, with available seats growing about 10% in each 2014 and 2015 after years of limited growth. This has been accompanied by yield pressure, but most airlines appear willing to sacrifice performance for a long-term shot at market share.
This is not the case at Korean Air, which has typically been the largest Asian carrier across the Pacific and second overall only to United. In 2015, Cathay Pacific and Delta will surpass it. Korean Air, having already built up scale, is now focussing on financial performance instead of capacity growth. Korean Air VP Americas John Jackson, speaking at CAPA's Americas Aviation Summit in Las Vegas, says that with 13 destinations in North America, Korean Air is not looking immediately to add new points but will selectively add frequencies over time.
Not all services will be made daily and Korean Air does not plan a hyper-frequency approach of multiple 777 flights a day; instead it offers double daily A380 flights to Los Angeles and New York and will soon add 747-8s and 787-9s to its fleet. About 50% of Korean Air's North American passengers transfer beyond Seoul. China is the large opportunity followed by core Southeast Asian markets like Thailand, Singapore and Vietnam and then smaller "boutique" markets like Cambodia and Myanmar .
- Korean Air is focusing on financial performance instead of capacity growth in the trans-Pacific market.
- Korean Air's North American network has remained the same size since 2012, while other top 10 carriers have grown.
- Korean Air is forecasted to be the fourth largest carrier across the Pacific in 2015, behind United, Delta, and Cathay Pacific.
- Korean Air plans to selectively add frequencies over time, rather than adding new destinations.
- About 50% of Korean Air's North American passengers transfer beyond Seoul, with China being the largest opportunity for beyond traffic.
- Korean Air will be adding 787-9s and 747-8s to its fleet, with the 787-9 being used on prime routes and the 747-8 providing a different premium balance.
Korean Air's North American network remains the same size as in 2012. All other top 10 carriers have grown
For most of the past decade Korean Air was the largest Asian carrier between Asia and North America and second only to United in terms of seats on offer. However in 2015 a growing Cathay Pacific will overtake Korean Air while Delta continues a recent trend of outpacing Korean Air.
Using 2012 as a base level, the ten largest trans-Pacific carriers in 2015 have all grown since 2012 with the exception of Korean Air.
ANA and Air China have grown in excess of 80% between 2012 and 2015. Korean Air is about 2% smaller in 2015 compared to 2012, according to OAG data.
Index (2012=100) of trans-Pacific growth amongst the 10 largest (2015) carriers: 2005-2015
Korean Air is forecast to be only the fourth largest carrier across the Pacific in 2015, according to OAG data. United has a clear foothold as the largest carrier while Delta, Cathay and Korean Air are relatively close to each other, with Delta (second-largest) being about 10% larger than Korean Air.
Capacity evolution of 10 largest (2015 ranking) carriers between North America and Asia: 2005-2015
There is some distance in between Korean Air and the fifth largest carrier, Air Canada. Korean Air's trans-Pacific seat capacity is about one-third larger than Air Canada. Air Canada is ahead of four carriers - ANA, EVA, American and Air China - with a relatively similar amount of capacity in 2015. Asiana, Korean Air's local competitor, is a distant 10 largest.
The market remains fluid and in the medium-term there will likely be further changes. For example, in 2005 Japan Airlines, China Airlines and Singapore Airlines were all some of the 10 largest carriers across the Pacific but are not in 2015. ANA has gone from 11th largest in 2005 to sixth largest in 2015. Air China was 13th largest in 2005 but is ninth largest in 2015.
Rank of top 10 carriers across the Pacific: 2005, 2010 and 2015F
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Rank |
2005 |
2010 |
2015 |
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1 |
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2 |
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3 |
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4 |
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5 |
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6 |
EVA Airways |
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7 |
EVA Airways |
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8 |
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9 |
EVA Airways |
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10 |
Delta Air Lines in 2015 is adding a new daily Shanghai-Los Angeles service but expects to downgauge other services. Cathay Pacific can be expected to add further North American capacity (with 2016 to see a full-year realisation of additions in 2015, such as Hong Kong-Boston). Air Canada is conservative with Pacific growth while EVA Air and Air China plan significant growth.
JAL (11th largest) will be more free to grow in 2017 due to regulatory circumstances while China Eastern (12th largest) will likely enter the top 10 ranking in the medium-term. China Southern (15th largest) and Hainan (17th largest) could also do so in the medium/long-term as the focus continues to shift to China and those carriers receive more long-haul aircraft.
Korean Air plans some destination and frequency growth for the long-term
Growth is on the cards for Korean Air, but selectively, Mr Jackson tells CAPA at its recent Americas Aviation Summit in Las Vegas. Korean Air has the largest network of destinations, serving 13 points in North America. This is more than any other Asian carrier and more than the number of points any North American carrier serves in Asia. Additional points in the medium-term are unlikely, Mr Jackson says: "We''re present in every place we want to be."
Moderate frequency growth is expected, but Korean Air does not expect to be a frequency-focused carrier; Air China for example has three daily Los Angeles flights and Cathay Pacific has five daily New York City flights. This is partially due to Korean Air's fleet strategy that includes A380s. Korean Air deploys A380 to Atlanta (three weekly), Los Angeles (double daily) and New York JFK (double daily).
Mr Jackson says Korean Air will not necessarily be daily in every market. In five of Korean Air's 13 North American markets, Korean Air does not offer a daily service. In four of the markets, Korean Air offers five weekly flights and in one market Korean Air offers three weekly flights.
Korean Air frequency to North American destinations: 11-May-2015 to 17-May-2015
| Destination | Frequency |
| Atlanta | 7 |
| Chicago | 7 |
| Dallas/Fort Worth | 5 |
| Honolulu | 14 |
| Houston | 7 |
| Las Vegas | 3 |
| Los Angeles | 17 |
| New York | 14 |
| San Francisco | 7 |
| Seattle | 5 |
| Toronto | 5 |
| Vancouver | 5 |
| Washington | 7 |
About 50% of Korean Air's traffic connects beyond Seoul. China is the key beyond market
The share of Korean Air's North American traffic connecting beyond Seoul has varied in recent times and has been as high as 70%, but currently stands around 50%, according to Mr Jackson. With the exception of Tokyo Narita-Honolulu, all of Korean Air's long-haul North American flights are to Seoul Incheon, which across all airlines saw 15.9% of passengers connect in 2014.
The cultural interest in Korea - the "Korean Wave" - has made Korea as a destination very popular, with supportive yields. At the same time, connecting markets beyond have become very competitive as new trans-Pacific capacity has been added.
Seoul Incheon transit passenger volumes declined in 2014 from 7.7 million to 7.2 million, leading to a drop in the share of transit traffic from 18.5 to 15.9% in 2014. Overall, Incheon performs exceptionally well, but nonetheless the airport is concerned about decreasing transit traffic. Incheon is looking at initiatives with other airlines, although Mr Jackson says Korean Air is necessarily not explicitly focused on boosting North American transit traffic to aid Incheon.
Seoul Incheon annual transit passengers (left axis) and transit share of total (right axis): 2001-2014
See related report: Seoul Incheon airport confronts a new paradigm: Chinese/Japanese hubs take transfer traffic
For beyond traffic on trans-Pacific routes, Korean Air sees three opportunities. First is the obvious pick: China. Seoul Incheon has a geographic advantage being almost on the flight path of North America-China routings.
Of non-mainland Chinese, Korean Air's China network is the largest in terms of destinations, serving 25 cities in mainland China (Asiana serves 24 while Dragonair serves 20). Mr Jackson observes North American carriers focus on two Chinese cities but "we've got all the cities behind Shanghai and Beijing".
Incheon Airport and Korea overall is an attractive transfer point
Tokyo has similar geography to Seoul, but ANA and JAL have cost bases too high to support large China networks that can feed long-haul flights. Hong Kong's Cathay Pacific (and in the medium-term Hong Kong Airlines) have more favourable cost bases but, being at the southern tip of China, require backtracking on China-North America routes.
Unlike Beijing, Hong Kong, Shanghai and at times Tokyo, Incheon has had infrastructure available to support growth. The airport's duty free collection is especially popular with Chinese passengers.
The second opportunity is to core Southeast Asian markets, such as Singapore, Thailand and increasingly Vietnam, which is posting large growth. Southeast Asia overall accounts for 18% of Korean Air's seats in May-2015, with top countries overall including Singapore, Thailand and Vietnam.
Korean Air international seat capacity by region: 11-May-2015 to 17-May-2015
Korean Air international seat capacity by country: 11-May-2015 to 17-May-2015
The third and last opportunity is in the "boutique" markets like Myanmar and Cambodia that help fill in the market. They are often leisure markets although there is increasing business traffic to Myanmar (from a low base).
Korean Air 787-9 to be used on prime routes while 747-8 provides different premium balance
There is much attention to the deployment of 787s on secondary trans-Pacific routes, from ANA's Tokyo Narita-San Jose to United's Chengdu-San Francisco. Korean Air has 11 787s on order (a single -8 variant and 10 -9 variants) for delivery from 2015, according to CAPA's Fleet Database. While Mr Jackson did not say the exact routes the aircraft will serve, he told the CAPA Summit Korean Air's 787-9 "is not for thin markets".
Korean Air has filed with US regulators for the ability to serve the US with the 787-9. Korean Air has not publicly disclosed the aircraft's configuration.
More immediately on the fleet front, Korean Air is planning for the introduction of its 747-8 passenger version. Korean Air has 10 passenger 747-8s on order, supplementing an existing fleet of five in-service freighter 747-8s and two freighters on order.
Korean Air's 747-8 has a similar number of economy seats (314) as its A380 (301) but half as many premium seats. 15% of Korean Air's 747-8 seats are in premium (first and business) cabins compared to 26% on the A380. Korean Air's 777-300ER, another more recent addition to the fleet, also has a high premium seat share at 22%.
Korean Air's older aircraft, like the 747-400 and 777-200ER, have a premium seat share (depending on the configuration) similar to the 747-8. Korean Air may look to deploy the 747-8 on more premium-light routes while reserving its flagship A380 for heavy trunk routes.
Korean Air select long-haul aircraft configurations: May-2015
| Aircraft | First | Business | Economy | Total | Premium Share | Economy Share |
| 777-200ER | 8 | 28 | 212 | 248 | 15% | 85% |
| 777-300ER | 8 | 56 | 227 | 291 | 22% | 78% |
| 747-400 v1 | 10 | 61 | 262 | 333 | 21% | 79% |
| 747-400 v2 | 10 | 45 | 308 | 363 | 15% | 85% |
| 747-8 | 6 | 48 | 314 | 368 | 15% | 85% |
| A330-200 (high density) | 6 | 24 | 188 | 218 | 14% | 86% |
| A380 | 12 | 94 | 301 | 407 | 26% | 74% |
Part 2 of this report will be published for CAPA membership access: Delta Airlines is a challenging but potential JV partner. Pause on US-Latam growth
Part 2 of this report will continue its review of Korean Air's shift in its trans-Pacific business. Korean Air expects new premium products to further enhance its position. As part of its conservative growth, plans for a Los Angeles-Lima flight, with local pick-up rights, have been put on hold.
Korean Air's other mainland US fifth freedom flight, Los Angeles-Sao Paulo, is seeing over-capacity after American Airlines entered the market. Finally, Korean Air sees opportunities for a deep partnership and even joint-venture with Delta - if the hard bargainer comes to the table.