WOW Air confirms Iceland is one of Europe's emerging LCC markets

Located in the North Atlantic Sea, the Republic of Iceland's aviation market, like its volcanic geography, is constantly evolving. An increasing number of LCCs are attempting to enter the market. Iceland's visibility increased significantly in the past few of years - for the wrong reasons - as the volcanic eruptions of the unpronounceable Eyjafjallajökull volcano caused mass-disruption for the European air transportation industry and as the national economy faced meltdown during the global financial crisis.

Aviation in Iceland is in the headlines again. From Jun-2012, a new LCC WOW Air is launching operations from Reykjavik Keflavik International Airport, the country's main international gateway and home for national carrier Icelandair and Iceland Express, currently the sole LCC in the Icelandic market. WOW Air plans to operate two 158-seat A320 equipment leased from Avion Express, a Lithuanian cargo and charter carrier.

The carrier's initial network will consist of 12 services to destinations across Europe including Alicante, Basel, Berlin, Cologne, Copenhagen, London Stansted, Lyon, Paris, Stuttgart and Zurich. WOW Air's first service will be three times weekly Reykjavik Keflavik-London Stansted commencing 01-Jun-2012.