03-Nov-2011 5:42 PM
The rationale for Singapore Airlines' Scoot and why it is not a long-haul version of Tiger
Analysis
Those new to the launch of Singapore Airlines' low-cost long-haul carrier, whose name was announced as "Scoot" on 1-Nov-2011, seem to be confounded by two questions: what is its market rationale, and is it just a long-haul version of embattled Tiger Airways?
In brief, Scoot's launch is fuelled by the rapid rise of potential low-cost travel within, around and to/from Asia. The carrier is anything but a long-haul version of Tiger Airways. Here is a full explanation.
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