Loading

Spirit Airlines takes aim at Kansas City as it continues to unfold its ULCC model

Analysis

US ultra low-cost carrier (ULCC) Spirit Airlines is adding Kansas City to its network roster starting in Aug-2014 as it presses forward in introducing its service model into markets it deems as ripe for stimulative fares.

Southwest is the largest carrier at Kansas City measured by seat deployment, but in its route rollout Spirit is largely taking aim at US major carriers American, United and Delta. Spirit's introductory route pattern in Kansas City reflects its strategy of "connecting the dots" to some of its more dominant US domestic markets as many new routes deployed from the airport are into some of its top bases.

Spirit's approach in Kansas City could hold clues to its future expansion strategy. The carrier is connecting a smaller market with larger metropolitan areas dominated by US network carriers that, until Aug-2014, will hold either monopolies or duopolies on the routes.

With 30% growth planned in 2015, more types of those routes are likely in the offing for Spirit.

Read More

This CAPA Analysis Report is 1,293 words.

You must log in to read the rest of this article.

Got an account? Log In

Create a CAPA Account

Get a taste of our expert analysis and research publications by signing up to CAPA Content Lite for free, or unlock full access with CAPA Membership.

InclusionsContent Lite UserCAPA Member
News
Non-Premium Analysis
Premium Analysis
Data Centre
Selected Research Publications

Want More Analysis Like This?

CAPA Membership provides access to all news and analysis on the site, along with access to many areas of our comprehensive databases and toolsets.
Find Out More