20-Apr-2011 12:40 PM
Social networking and the new customer relations paradigm
Analysis
Whether it is a fad or a core social change in a state of evolution, social networking is very much a part of today's world. Just ask Hosni Mubarak or Muammar Gaddafi. Any airline that looks the other way is taking a big risk. The core issue is customer relations - but don't just follow the pack with your social media strategy.
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