JetBlue Airways charges ahead in south Florida with plans to build out Fort Lauderdale

JetBlue's recent launch of new service from Fort Lauderdale to its southern most destination Lima, Peru, marks an important milestone in the carrier's strategy in Southern Florida that entails building up Fort Lauderdale to roughly 100 daily departures. Once Fort Lauderdale reaches that point, its strategic importance in JetBlue's network will be solidified as the carrier penetrates deeper into the Caribbean and Latin America from Southern Florida.

The airline's expansion from Fort Lauderdale continues unabated during 2014 when it launches flights to Montego Bay, Punta Cana and Port of Spain, further pressuring Spirit and Caribbean Airlines.

JetBlue presently serves two out of the three destinations - Montego Bay and Punta Cana - from other points in its network, so it believes it is executing the expansion from Fort Lauderdale efficiently as highlights its method of "connecting the dots".