Colombia: Viva, other airlines, position for fierce competition
After battling a third wave of COVD-19, Colombia is showing signs of a rebound as cases begin to stabilise and a busier travel season is approaching.
Before the latest wave, Colombia's recovery was on par with other markets that were rebounding faster, including Mexico and Brazil, the latter of which was also dragged down by a second wave of COVID-19 spread.
Over the long term, competition in Colombia will intensify as incumbent airlines work to position themselves favourably, and potential new entrants emerge.
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