Acquisition of Blue Panorama and Wind Jet ensures Alitalia will keep ahead of Ryanair in Italy
Alitalia is poised to bolster its position in its home market through the planned acquisition of smaller Italian carriers Wind Jet and Blue Panorama. If the recently announced deals are completed, Alitalia stands to increase its total market share to about 27%, cementing its position as Italy's leading passenger carrier.
The acquisitions will also result in increased low-cost competition in Italy as Alitalia expands its presence in the budget sector through the new subsidiary companies.
Alitalia stated there are potential synergies with Blue Panorama and Wind Jet, with the airlines having complementary networks, markets and products. Alitalia will be submitting its plan to Italy's Antitrust Authority for approval prior to the acquisitions being presented to the governing bodies of the three airlines.
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