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Southwest bids USD170 million for a new Frontier; the end of the beginning?

Analysis

Southwest Airlines announced in a teleconference call on 10-Aug-2009 that, as expected, it had submitted a binding bid for the bankrupt Frontier. But for an anticipated announcement, the call provided plenty of surprises. The first was that the bid amounted to just over USD170 million, roughly 50% higher than the USD113.6 million announced on 30-Jul-2009.

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