Jet Airways to consolidate and rebrand its low-fare products, JetLite brand to disappear

Jet Airways, India's largest carrier by market share, plans to merge its two low-fare brands under the JetKonnect brand from 25-Mar-2012, as part of a strategic rebranding and rationalisation exercise and efforts to simplify the group's service proposition and enhance brand recall. Under the restructure, JetKonnect will be the dedicated low-fare service with a mixed fleet of Boeing and ATR aircraft operating on metro, tier II and III routes, with Jet Airways to continue offering a full service product across domestic and international markets.

The restructure was initially flagged by CAPA in Mar-2011, which was confirmed by the carrier in Jul-2011 when it revealed plans to merge the three Jet-branded units into two groupings amid an increased focus on the low-cost segment by the carrier.