Hawaiian Airlines preps for a new phase of slower growth after rapid international expansion

Hawaiian Airlines is readying for a slow-down in expansion after an ambitious push into long-haul international markets that has encompassed the introduction of more than 10 new destinations during the last few years.

The slowdown is occurring as industry capacity in Hawaiian's US mainland markets is rationalising and a new revenue management system is helping to improve performance at the airline's Maui hub.

Despite continuing currency headwinds, Hawaiian remains bullish on its long-term outlook for Japan, which during 3Q2013 represented half of the airline's international network. With the planned slowing of growth, Hawaiian appears to be laying the groundwork to hunker down and effectively manage the maturation of the new routes that have come online.