Finding the ideal airline CEO for our times
CAPA's analysis finds the ideal airline CEO focusses on the "People Priority", but that confrontation in today's industrial scene may shift attitudes towards a harder line.
This report appears in the Dec '11 - Jan '12 edition of Airline Leader, the strategy journal for airline CEOs. The full edition is available for download from airlineleader.com
These can be troubled and confusing times for beleaguered legacy airline managements and their workforces. Inertia, always the most powerful force, is not however a long-term option in an industry that is currently being turned on its head. As the competitive pressures grow, so it seems does the intransigence of employees and their unions. Strains of the "Occupy Wall Street" protests can be heard in this evolution, implying that the successful airline CEO's profile must in future be even more focussed on relating to human relationships within the company. For new entrants and the high-speed growth markets of Asia, the Middle East and Latin America, innovation is more conspicuous.
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