Bulgaria Air strengthens its European network with new E-Jets, but cost reduction is also essential
Bulgaria Air is strengthening its European network with the introduction of Embraer E-Jets to its fleet. Expanding its regional fleet will allow the airline to increase frequencies across its network and better match supply with demand through the use of smaller aircraft than previously.
As LCCs make inroads into its home market, the higher cost legacy carrier must look to consolidate a higher yielding market segment using frequency, but this is a complement to, not an alternative to cost reduction.
As the national carrier of Bulgaria, Bulgaria Air is based at Sofia Airport and operates scheduled services, ad hoc charter services and business jet transportation. Meanwhile Wizz Air is making its presence felt.
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