SAS' 'Destination Unknown' flight experience sold out
SAS announced (18-Feb-2025) its 'Destination Unknown' travel experience, where the destination remains a mystery until the flight is underway, sold out to EuroBonus members in four minutes. The coming edition of "Destination Unknown" departs from Copenhagen Kastrup Airport on 04-Apr-2025, and marks the second time SAS has organised this event. Athens was the "unknown destination" in 2024, with participants ranging from 19 to 81 years of age, travelling from Denmark, Norway, Sweden, Finland, the UK and the US. SAS reported 96% of the participants indicated they would sign up for another trip in the future. [more - original PR]
Background ✨
SAS launched its 'Destination Unknown' initiative in 2024, offering exclusive charter flights to EuroBonus members, with tickets only purchasable using EuroBonus points1 2. The programme debuted with a Copenhagen-Athens service, and tickets sold rapidly, underscoring the high demand among members1 2. EuroBonus has seen a surge in younger members and a shift toward leisure travel, reflecting evolving travel trends among younger generations in Scandinavia3.