SAS relaunches 'Destination Unknown' flight experience for 2025
SAS, via its official LinkedIn account and website, announced (10-Feb-2025) it is launching tickets for an "unknown destination", on 17-Feb-2025. As previously reported by CAPA, as part of the 'Destination Unknown' experience, travellers will fly to an unknown destination and join an adventure curated by SAS. The initiative was launched in 2024, with the carrier operating a Copenhagen-Athens charter service on 05-Apr-2024, returning 08-Apr-2024. The flight is exclusively for SAS EuroBonus members, with tickets only able to be purchased using EuroBonus points.
Background ✨
SAS launched its 'Destination Unknown' experience in 2024, where EuroBonus members travel to an undisclosed location for an SAS-curated adventure, with Athens being the inaugural destination1 2. SAS joined the SkyTeam global airline alliance on 01-Sep-2024, enhancing connectivity for EuroBonus members3. The airline also extended its charter partnership with Apollo, confirming it as a major operations partner across Scandinavia through 20274.