Volaris expands its international scope beyond the US transborder with new flights to Guatemala

Mexican low-cost carrier Volaris is expanding its international network in 2H2015 with new service from Guadalajara and Cancun to Guatemala. The new routes mark the first time Volaris has ventured into other Latin American markets but are not surprising given its focus on international capacity growth in 2015 and the fact it has looked for several years at expanding south.

Volaris is particularly focusing on international expansion at Guadalajara as slot constraints limit growth opportunities at Mexico City Juarez. Volaris is already the largest airline at Guadalajara, a position it is keen to leverage as it continues expanding its international network.

Volaris has built up its US transborder network to nearly 20 destinations, and still believes that the market holds vast potential. Volaris is still expanding US transborder service based on the premise that its target VFR passenger sector generates lower levels of competition. But its Mexican rivals Aeromexico, Interjet and VivaAerobus have also been expanding their transborder reach, which is no doubt crowding the market.