SIA's premium economy attractive for corporate travel

Premium economy accounted for 7% of business travel bookings in Singapore in 2017 compared to only 1% in 2015, driven by the introduction of a premium economy product by Singapore Airlines (SIA). The increase in premium economy bookings has not come at the expense of business class bookings, which have remained steady as SIA has rolled out its premium economy offering.

SIA currently has 63 aircraft with premium economy seats, representing almost 60% of its total fleet. SIA is slated to add another 11 premium economy aircraft by the end of 2018.

The total number of premium economy seats on the SIA fleet will increase by more than 40% over the next six months, driven primarily by the delivery of seven A350-900ULRs. The A350-900ULRs will feature an unprecedentedly large premium economy cabin with 94 seats and will be used exclusively on nonstop routes to North America.