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JetBlue launches new markets from its pockets of strength – Boston, JFK and Fort Lauderdale

Analysis

Underlying JetBlue's recent headline grabbing release of its new premium product that includes semi-private suites, is a network strategy and expansion that continues unabated, resting on the pillars of expanding from Boston, Fort Lauderdale and its strategic base and headquarters of New York JFK.

The latest round of market additions adhere to the carrier's stated goals of broadening its reach into the Caribbean as Trinidad and Tobago is added to its growing network in the region. At the same time, JetBlue's milestone 50th destination from its ever-important Boston base is Savannah, Georgia, a largely leisure destination which presently is served by US majors with regional jets to their large hubs.

With the planned new service to Savannah, Port of Spain and Port Au Prince, JetBlue is taking a three-pronged approach, serving all those markets from its strategic bases - most notably Fort Lauderdale, a market JetBlue is growing as a launch pad for strengthened service to the Caribbean.

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