Jet Airways re-writing the rules in India

The Indian aviation market is undergoing a thorough - and rapid - transformation, as the full service incumbent airlines embrace LCC operating structures. In Jan-2006, Jet Airways Founder and Chairman, Naresh Goyal, dismissed the LCC threat, stating, "we are catering to an entirely different market compared to the so-called LCCs. There is no such thing as an LCC in India; the costs are all the same for every airline". Two and a half years, and USD150 million in accumulated losses later, Jet Airways has confirmed that, by Oct-2009, its new Jet Konnect unit, described on its website as a "Jet Airways Low Cost Carrier", will constitute two-thirds of the Group's domestic capacity, up from one third at present.