Innovation & Collaboration - Key factors that will determine the success or failure of airlines

Aviation is a heavily regulated industry where transformative changes are seldom and slow. However, recently the industry is witnessing powerful winds of change that have shaken its foundations - but most importantly helped the industry realise the degree of power that lies in the hands of customers.

Customers now have 'any time- any where' access to Information & Technology tools that allow them to not only make informed decisions but also give them the opportunity to express their changing needs. Given the variety of airline choices available to the customer, not addressing customer needs translates to an empty seat!

The mantra for growth and sustainable profits is in-depth understanding of your customer needs and incorporating the same in your business.