Europe LCCs: Eurowings’ turnaround plan short on margin & CASK
Loss-making in 2018, the airline's outlook for 2019 was downgraded by Lufthansa in a Jun-2019 profit warning from break even to a bigger loss than last year.
The turnaround plan for Eurowings includes transferring its long haul routes into the group's network airlines division, refocusing Eurowings on profitable short haul routes in its core markets, and no longer integrating Brussels Airlines. There is also a detailed plan of measures to achieve a significant reduction in unit cost by 2022.
Its plan looks feasible, but the challenges are significant.
Moreover, CAPA analysis shows that its 2022 unit cost target is still above rival LCCs such as Vueling and easyJet and significantly higher than the levels achieved by ultra LCCs Ryanair, Wizz Air and Pegasus.
- Together with Norwegian, Eurowings was one of only two loss-making LCCs in Europe in 2018. Another loss is expected in 2019.
- Eurowings' turnaround plan includes exiting long haul and no longer integrating Brussels Airlines. It aims for a 2022 CASK ex fuel -21% vs 2018.
- Eurowings' targeted 2022 CASK ex fuel will still be above those of other LCCs in Europe.
Eurowings has been a regular loss-maker
Eurowings reported an adjusted EBIT loss of EUR231 million in 2018, based on revenue of EUR4,230 million.
Its 2018 loss margin of -5.5% was its worst performance since Lufthansa started to report separate results for the business in 2015. In that year it made a positive margin of 2.0% but fell to a negative 4.4% loss margin in 2016, both years before the inclusion of Brussels Airlines in its results.
The original target for 2019 was break even, but a Jun-2019 profit warning from the Lufthansa Group revised this down to an adjusted EBIT margin range of -4% and -6%, pointing to what could be Eurowings' worst ever margin.
The break even target has been pushed back to 2021.
Subtracting the positive result of equity investments from Eurowings' reported profits, its operating margin was -6.0% in 2018. This made it the second least profitable of Europe's principal LCCs in 2018, beating only Norwegian's margin of -7.1%.
Ryanair had the highest operating margin, with 15.7%, and no other leading LCC that reports financial results made less than 8% (see chart below).
Against this competitor backdrop, Eurowings long term adjusted EBIT margin target of more than 7% appears underwhelming.
European LCCs: pre-exceptional operating margins for 2018
Eurowings is to exit long haul and will no longer integrate Brussels Airlines
Eurowings' CEO presented a turnaround plan at Lufthansa Group's Capital Markets Day on 24-Jun-2019. This involves a number of actions, both of a fundamental strategic nature and of an incremental operational nature.
As a fundamental change, Eurowings will exit the long haul business and transfer commercial responsibility for this part of its operation to Lufthansa Group's network airlines and refocus its network on short haul.
It will also discontinue the integration of Brussels Airlines into Eurowings, allowing a closer embedding of the Belgian carrier into the network airlines segment of the group (more details on the plan for Brussels Airlines will be given at the end of 3Q2019).
The short haul network of Eurowings, refocused on profitable routes in core markets, will grow ASKs at the very modest rate of 1% pa until 2022, by contrast with an average of 19% pa from 2015 to 2018.
Eurowings aims to cut CASK ex fuel by 21% in 2022 vs 2018
Cost savings this year will reduce this to EUR6.10 cents in 2019, based on short term turnaround measures, the elimination of integration cost incurred in 2018, and the benefits of operational stability investment.
The Eurowings turnaround plan aims to lower CASK ex fuel to EUR5.20 cents in 2022 – a 15% reduction versus 2019 and a 21% reduction versus 2018.
The steps to cut EUR0.90 cents from the 2019 level are higher productivity of labour (EUR0.20 cents) and aircraft (EUR0.10 cents), fleet modernisation (EUR0.30 cents), overhead reduction (EUR0.15 cents), and other costs (EUR0.15 cents).
Eurowings short haul CASK ex fuel reduction plan
Eurowings' unit cost has fallen, but long haul and Brussels Airlines distort comparisons
Between 2015, the first year for which separate results for Eurowings are available, and 2018, the Lufthansa Group's point-to-point airline segment's ex fuel CASK fell by 29%, from EUR8.29 cents to EUR5.87 cents.
These figures are CAPA calculations based on reported data for the Eurowings segment of the group. The 2015 data is for both Eurowings and Germanwings branded flights. Data from 2017 also includes Brussels Airlines (the Germanwings brand had been dropped by then).
Although this unit cost reduction appears impressive, a significant proportion of the difference can be attributed to the 46% increase in average trip length over the same period, resulting from Eurowings' own long haul development and the inclusion of Brussels Airlines.
Like-for-like CASK fell 20% from 2015 to 2018
This a more meaningful like-for-like comparison, since the average trip lengths for both years are closer to each other and Brussels Airlines is excluded from both figures.
The target of EUR5.20 cents in 2022 would mean another reduction of 21% over four years, which is slightly less ambitious than the 20% cut achieved over the past three years.
Eurowings ex fuel CASK versus average trip length, 2015 to 2018
Eurowings' 2022 unit cost target looks feasible by comparison with its track record and is backed up by a detailed plan to achieve it.
However, even at the new level targeted, Eurowings' ex fuel CASK will still be above the 2018 levels of any other significant LCC in Europe. It will be more than double the level of the ultra LCCs Pegasus, Ryanair and Wizz Air.
Clearly, Eurowings' unit cost will never be comparable to those of ultra LCCs. However, its 2022 target will still be approximately 15% higher than the CASK ex fuel of easyJet and Vueling, both of which have a broadly similar average trip length to that of Eurowings.
European LCCs: CASK ex fuel versus average trip length, 2018*
Eurowings may finally be able to call itself an LCC (just), but challenges remain
If Eurowings' 2022 CASK ex fuel target is achieved, it will at least be in a similar bracket to these airlines, giving it more justification than ever before to be considered an LCC.
Nevertheless, it will still have more cost cutting to do, particularly if the leading LCC and ultra LCC competitors themselves make further cost efficiency gains.
Moreover, in the intervening period Eurowings will face the ongoing challenges of implementing its plan successfully and facing growing competition from other LCCs that already have much lower unit costs and higher margins.
See related report: Lufthansa and competing LCCs erode yields in Germany and Austria