'Disney Factor' indicative of airport passenger losses
The Economist's Big Mac Index of currencies has become an accepted test of whether a currency is undervalued or overvalued by examining the cost of a Macdonald's ® Big Mac in a typical restaurant in a country's capital city. Equally, a 'Disney' test could be applied to the prospects for tourism-generated travel in the downturn, certainly in the US. The 11 Disney theme parks are typically quieter in the run-up to Christmas but they are most definitely open for business. Many are designed to be accessible by air and if the Disney Corporation cannot inspire vacationers to get on an aeroplane, who can?
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