CAPA’s World Aviation Summit – premium travel: The great re-seat
Despite an apparent decrease in the number of business travellers, airlines are reporting that levels of premium travel are nearing levels seen before the pandemic.
Part of this is a shift in leisure markets towards premium travel.
More travellers are demanding a premium experience, initially as part of the 'revenge travel' phenomenon to make up for the COVID enforced hiatus and now as a wider shift towards luxury voyages.
Whether it is at the airport, in the air or at their accommodation, a new segment of the market is demanding a premium travel experience.
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