The FFP Spin Off Model After Air Canada

Air Canada's announcement to repatriate its frequent flyer programme into the airline sent shockwaves through the industry in May-2017

Shares in Aimia, the holding company of Aeroplan, plummeted after the news broke, while Air Canada shares enjoyed a significant uplift. Some observers were quick to call the end of the spin off model, arguing that the model was unviable from day one. Yet a closer look at the current loyalty landscape reveals a more nuanced picture. Aeroplan may have invented the wheel, but others are running with it, applying the lessons learned along the way.