Jet Airways continues to face a strategic challenge with respect to its LCC strategy: CAPA India

Jet Airways continues to face a strategic challenge with respect to its low-cost strategy which remains ill-defined, despite the fact that the Jet Konnect subsidiary accounts for the majority of the airline's domestic capacity, according to a CAPA report on Indian carrier 1QFY2013 performance, released on 24-Aug-2012. The CAPA India report noted, "The confusion is highlighted by the fact that certain aircraft operate as full service in one direction and then return under a low-cost designation. Meanwhile, progress on the rationalisation of JetLite and JetKonnect under a single brand is progressing slowly." The CAPA India report also noted that the carrier has failed to leverage the opportunity created by the weakness of Kingfisher Airlines and Air India in the market. [more - CAPA Analysis]