EasyJet's announcement of a new connections service, 'Worldwide by easyJet', is a major new step towards blurring the lines between full service network airlines and LCCs. The new service involves a booking platform to facilitate the transfer from easyJet onto other airlines' long haul flights and easyJet-easyJet transfers. Launch partners are Norwegian and WestJet at London Gatwick. The LCC plans to add more airlines, with Emirates and Cathay Pacific possible contenders, and to roll out the service to other airports. It is also to sell tickets on its website for partner airlines, starting with UK regional carrier Loganair.
'Worldwide by easyJet' uses Gatwick Airport's 'GatwickConnects' product, launched in 2015 on a platform built by Icelandic travel technology company Dohop. The main innovation is the IT that links the schedules and pricing of different airlines, presenting customers with a single interface. EasyJet's new service is an incremental change in that it uses an existing service, but it is harnessing it to its large European network and its highly visible website.
EasyJet will need to improve its punctuality record at Gatwick, but there is no fundamental change to easyJet's operating model in terms of its point to point schedule and network philosophy. However, easyJet does appear to have stolen a march on Ryanair and leap-frogged it in offering connections.
To access CAPA Premium Analysis you need a CAPA Membership
Your window into the latest insights
CAPA employs an industry-leading Analyst team based in Europe, North America, Asia and Australia who offer unique perspectives and independent and accurate commentary of critical industry developments globally. CAPA Members rely on our Analysis to unlock valuable insights and actionable intelligence to keep ahead of the game.
Big picture strategic view
Our Analysts don’t just report the news - they take a big picture strategic view of aviation dynamics, issues and trends and analyse the implications of these developments for you.
The CAPA Analyst team is based globally to ensure our CAPA Members have access to independent, unique perspectives covering an entire spectrum of daily, worldwide commercial aviation developments.
Customise your Alerts
CAPA Members can use CAPA Alerts to receive daily, weekly or monthly and customised updates on our Analysis.
I'm very impressed by the factual and detailed analysis CAPA is always doing.- CEO, Airline Member
Phone: +61 2 9241 3200 | Email: email@example.com