Wizz Air SWOT: ultra LCC builds on profitable growth
Consistent with the airline's strategy to replace its current fleet with neos and with a larger average aircraft seat capacity, the XLR would also allow Wizz Air the option to extend its network beyond existing geographical boundaries.
The ultra LCC has developed a strong track record of profitable growth, based on efficient operations, very low costs, market stimulation through low fares, strong ancillary revenue and a focus on routes between Central/Eastern Europe and Western Europe served mainly from bases in C/E Europe. It may even take over from Ryanair as Europe's most profitable airline group by operating margin.
Although pushing its network beyond its core markets may bring some risk – the brand is not well known in India, for example – Wizz Air has proven that it can manage growth and network expansion in the past.
This report considers Wizz Air's strengths, weaknesses, opportunities and threats.
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