Virgin Australia and Tigerair Australia move to implement the group’s dual airline brand strategy

Virgin Australia and Tigerair Australia are beginning to flex their muscles with Tigerair Australia making its first strategic move since becoming part of the Virgin Australia Group in Apr-2013 by launching direct services between Sydney and Perth as the carrier takes delivery of its 12th A320 in Dec-2013.

Virgin Australia meanwhile has taken another step to challenge Qantas' domestic regional network domination with the launch of the first direct link between its home base of Brisbane and Cloncurry.

The changes signal the start of Virgin Australia's ambitions to duplicate the successful Qantas/Jetstar model which seeks to separately maximise the returns from the full service and leisure markets.