19-Jan-2009 2:28 PM
Singapore Airlines to enter the Australian market? Testing the waters
Analysis
Singapore Airlines has quietly tested the environment in Australia to see what response it might expect if it established a locally based airline in its biggest foreign market. After failing to secure a position in China Eastern (fortunately for SIA, as it turns out), the Singapore-based airline is continually looking for ways of extending its market presence beyond the small island state's own population.
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