SilkAir to use new 737 MAX fleet to improve premium product, launch Hiroshima and upgrade Cairns
SilkAir is opening new medium haul routes and upgrading its premium product as it takes delivery of the new generation 737 MAX 8. The Singapore Airlines full service regional subsidiary is one of the first operators of the 737 MAX, with first delivery scheduled for Sep-2017.
The airline is using its initial batch of 737 MAX 8s to launch services to Hiroshima, which will become the airline’s first destination in Japan at the end of Oct-2017. The airline will also use the 737 MAX 8 to serve Cairns, which is the airline’s longest route and is being upgraded to five year-round frequencies as the MAX is introduced. Bangalore and Hyderabad round out the initial batch of routes to be permanently operated with the 737 MAX.
The 737 MAX 8 provides the SIA Group with a new platform to access long thin markets that are too small for SIA widebodies and cannot be economically served with current generation narrowbody aircraft.
As SilkAir pushes into longer routes, it is introducing an improved business class product, a sensible move given the much better premium product offered on similar routes by its parent. However, the product gap between SIA and SilkAir will remain wide – perhaps too wide given the increasing number of longer routes SilkAir will take on as it expands the 737 MAX fleet.
Become a CAPA Member to access Analysis Reports
Our Analysis Reports are only available to CAPA Members. CAPA Membership provides exclusive access to in-depth insights on the latest developments in the aviation and travel industry, developed by our team of dedicated analysts located in Europe, North America, Asia and Australia.
Each report offers a fresh perspective on the latest industry trends and is available online or via the CAPA mobile app, with customisable alerts to help you stay informed and identify new business opportunities.
CAPA Membership also provides access to our full suite of tools, including a tailored selection of more than 1,000 News Briefs every week and comprehensive data and analysis on thousands of companies around the world.