Cost reduction focus at growing WestJet

WestJet has its work cut out for it. The 14-year-old Canadian carrier wants to grow 10% annually, but it has to reduce its current cost base to compete not only in the Canadian market, but on the world stage as well. It has the plans to carry out those ambitious goals, including increased emphasis on partnerships and hopes for a greater share of the business traveler market. But the low-cost carrier, which now serves 67 cities in 12 countries, is now contending with the headwinds that have crippled the rest of the industry in the past two years.