Aviation & the music business: co-operation needed between airlines, airports and tourism bodies
This new 80 page report, published by CAPA - Centre for Aviation, examines the credentials of a number of airlines and airports that are actively involved in the promotion of musical events, including performances on their own property (e.g. on board or in-terminal), by reference to six case studies, in Europe, North America and Africa.
At the same time, there are many airlines, airports and even tourist boards that do not give due weight to the music industry in their planning - although, like the travel industry it is a global one, after all.
Live music events, in particular, attract high numbers of people prepared to travel to watch the performers they support and, in the case of festivals, to experience other performers that are new to them, both in their own countries and, increasingly, abroad. Some 'super fans' dedicate their life to following their preferred performers from concert to concert, globally.
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This CAPA Analysis Report is 688 words.
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