Alaska Air Group: post-merger strengths setting in
Two and a half years or so after detailing its plan to purchase Virgin America, Alaska Air Group is hitting a post-merger stride, posting impressive revenue growth during 3Q2019, and is well on its way to delivering on promised incremental revenue targets for 2019.
The performance is driven by numerous factors, including an improving transcontinental environment and strong sales in premium products.
Alaska is also making some network changes in 2020 that include leveraging its power in the US Pacific Northwest, which should lay a foundation for a solid start to the year and help the company move closer to it targeted margins.
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