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Air Europa: strengths lie in LatAm routes and SkyTeam links as LCCs challenge on short haul

Analysis

Did you hear about the privately-owned, number two home-grown carrier in a country on the Mediterranean among Europe's top five for airline seats? The loss-making airline has origins in connecting islands to mainland cities and a market share of around 5% of seats in its country. This puts it a long way behind the top two players, Ryanair and the loss-making national 'flag carrier' group, and third-placed easyJet.

No, this is not a re-run of our recent report on Italy's Meridiana, but the similarities with Spain's Air Europa are striking. There are differences, too. Although both of their 'flag carrier' group competitors are loss-making, Air Europa faces a more formidable national competitor in IAG than Meridiana confronts in Alitalia, but its SkyTeam membership may partly offset this. Moreover, Air Europa is growing again in 2013 after some years of capacity cuts.

This is part one of a two part report in which we assess its network and market position. Although financial data is scarce, we will analyse its revenue development and estimate its unit costs in part two.

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