Nobel Prize Recipient to Keynote PATA's CEO Challenge

Press Release

(London, November 13, 2007) - Dr RK Pachauri,

Chairman of the 2007 Nobel Peace Prize-winning United Nations Intergovernmental

Panel on Climate Change (IPCC), will be a keynote speaker at PATA's 'CEO Challenge

2008: Confronting Climate Change'.

Pacific Asia Travel Association (PATA) President and CEO Mr Peter de Jong announced this development this morning at the United Nations World Tourism Organization (UNWTO)'s Ministerial Summit on Tourism and Climate Change.

Building on the solid work conducted by the UNWTO through the many forums and conferences focusing on climate change, PATA's CEO Challenge will focus on sharing best practices and committing the travel and tourism industry to action.

Decision-makers from both the private and public sectors of the industry will gather in Bangkok, Thailand, next April to be challenged over a day and a half of interactive discussions to agree and commit to practical climate change solutions.

"We are truly honoured to have Dr Pachauri on board the CEO Challenge," said Mr. de Jong. "His commitment to raising awareness of climate change and proposing actionable solutions will provide welcome expertise to this key event."

The IPCC is the co-recipient (with former US Vice President Mr Al Gore) of the 2007 Nobel Peace Prize, to be formally accepted in December of this year.

As a respected academic and an articulate advocate of sustainable development, Dr Pachauri's participation will bring considerable substance and authority to the Challenge.

Other industry leaders have also endorsed the CEO Challenge.

Virgin Group Chairman Sir Richard Branson welcomes PATA's initiative to address the issue of global warming from the perspectives of both aviation and tourism.

"Global warming is the biggest challenge facing mankind today and we must all do everything possible to reach a consensus on how to meet it," said Sir Richard. "PATA's CEO Challenge comes at a very timely moment."

Hosted by the Tourism Authority of Thailand (TAT), and organised in partnership with the Centre for Asia Pacific Aviation (CAPA) and the Burba Hotel Network (BHN), PATA's 'CEO Challenge 2008: Confronting Climate Change' will take place in Bangkok, April 29-30, 2008.

PATA's CEO Challenge is a new annual event geared for senior leadership within the travel and tourism industry.

For more information please visit www.PATA.org/ceochallenge.