Singapore Airlines and Tourism Authority of Thailand sign tourism cooperation agreement

Singapore Airlines and the Tourism Authority of Thailand (TAT) signed (27-Feb-2017) a MoU on tourism cooperation to jointly promote travel to Thailand from priority markets, including Australia, New Zealand, Singapore and South Africa. The agreement is effective until 31-Mar-2019. The parties will undertake joint activities, including brand advertising, promotional campaigns, digital marketing, familiarisation trips, roadshows and product development. TAT governor Yuthasak Supasorn said the agreement, "marks a major new drive on tourism cooperation between TAT and strategic partners in key source tourist markets," and commented, "Australia and New Zealand markets have long been important source markets for Thailand while the South Africa market has been growing in recent years." [more - original PR]