Mandala Airlines, as part of the Tiger Airways Group, announced (03-Jul-2013) its transformation into Tigerair Mandala (RI) in conjunction to Tiger Airways brand refresh to Tigerair. By operating under the new brand name, the airlines also adopted a new logo. Tigerair Mandala president director Paul Rombeek commented, “In this rebranding process, the company's name remains unchanged, PT Mandala Airlines, nevertheless our brand name has changed to Tigerair Mandala, as we are proud of our Indonesian Mandala heritage but we also want to leverage many aspects from the TigerairGroup.” The change is also occurring to other airlines under the Tigerair Group, namely Tiger Airways to Tigerair (TR), Tiger Australia to Tigerair Australia (TT) and SEAIR to Tigerair Philippines (DG), to signify synergy and greater connection between airlines. Tigerair Mandala's brand refresh in the airports, ticketing offices, and other customer touch points will also be more apparent in the upcoming days. The online booking engine will also be centralised and shifted from www.tigerairways.com to www.tigerair.com. [more - original PR]
Mandala Airlines transforms to Tigerair Mandala
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Southeast Asia Fleet Outlook:
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