'Lean and mean' Cebu Pacific stares down AirAsia
Cebu Pacific confirmed (17-Dec-2010) it is ready for more competition from international LCCs in the Philippines and the region in response to AirAsia's plans to launch subsidiary, AirAsia Philippines. CEB stated it is expanding its fleet to be more competitive and plans to take delivery of two new A320s this month. The LCC took delivery of one on 17-Dec-2010 and plans to take delivery of another by the end of the month. It will end 2011 with 10 A319s, 19 A320s and 8 ATR 72-500s. This fleet of 37 aircraft will be the only 100%-new aircraft fleet in the Philippines. An additional 16 A320s will be delivered from 2012 to 2014. [more]
Cebu Pacific: “We are lean-and-mean efficient, with a very young fleet of Airbus aircraft and a highly motivated team. This year, our financial performance ranks among the best in the world. We are ready for more competition in our own country and in theirs. Our Airbus fleet will significantly increase in size by 2014, positioning us for further growth and stronger output, and of course for fair and legitimate competition which ultimately benefits the public,” Candice Iyog, Vice President for Marketing and Distribution. Source: Cebu Pacific, 17-Dec-2010.