Tourism Fiji Celebrates Biggest Month Ever With Record July Visitor Arrivals

Tourism Fiji is proud to announce that July 2025 marked the highest number of visitor arrivals in a single month, in Fiji's history, welcoming 99,311 visitors. This milestone surpasses both July 2024 (+1%) and pre-pandemic levels in 2019 (+3%).Our neighbours from Australia continued to show their love for Fiji, leading the way with the highest-ever number of Australian visitors in a single month, accounting for 45% of all arrivals. This strong demand was joined by impressive growth from other key long-haul markets, including the United States (+7% YoY), Canada (+10% YoY), the United Kingdom (+19% YoY), and Europe (+8% YoY).Visitor spending in July is estimated at $343 million, highlighting tourism's significant contribution to Fiji's economy. In addition, Fiji welcomed 3,132 cruise passengers during the month. Tourism accounts for approximately 40% of Fiji's economy, highlighting the vital importance of the industry to the overall growth being experienced by Fiji - the emerging hub of the South Pacific.As Fiji welcomes record-breaking visitor numbers, the islands continue to offer the space, authenticity, and intimacy that travellers cherish. Tourism Fiji CEO Brent Hill shared his excitement: "July has been our biggest month ever, and while that's incredibly exciting and vital for our country, the magic of Fiji is that it never feels crowded. With resorts and activities spread across 333 islands, visitors can still enjoy their own private escape - from secluded island resorts to hiking trails and waterfalls with no one else around.""At the same time, there is definitely a buzz in the air. Fiji is absolutely the place to be right now - perfect weather, outstanding resorts, unforgettable experiences, and of course, the warmth of our people. Importantly, Fiji continues to deliver excellent value. With the Australian and New Zealand dollars going further here, and the US dollar and Euro very favourable against the Fiji dollar, travellers are continuing to find options for their budgets. But ultimately, the true value lies in the unique and life-enriching experiences visitors take home," he added.From January to July 2025, Fiji has welcomed 543,073 visitors in total, keeping the destination firmly on track for another strong year of tourism growth.